About
We build the software we wished existed.
MTM Cofounders & Associates is an AI-first product company that builds and runs its own SaaS platforms. We ship at a fraction of incumbents' cost, without their pre-AI overhead, and with a discipline vibe-coded shortcuts never reach.
Our Story
MTM Cofounders & Associates was born from the combined experience of Mercedes T. Moran and Jose R. Gomez M., two professionals who spent years navigating the tech industry from different angles. Mercedes built her career in business strategy and technology leadership, guiding companies through digital transformation and complex software initiatives. Jose honed his craft as a full-stack engineer and systems architect, shipping products across healthcare, fintech, and SaaS. They crossed paths while collaborating on an enterprise project and quickly realized they shared the same frustration: too many businesses were stuck with software that didn't fit how they actually worked.
That shared frustration became the motivation behind MTM. They saw a gap in how software gets made: companies either hired massive agencies that treated them like ticket numbers, or cobbled together freelancers with no long-term accountability, and now a wave of AI-generated apps ships fast but falls apart in production. Mercedes and Jose set out to build something different: a company small enough to stay hands-on, but disciplined enough to deliver enterprise-quality results. The idea was simple: build the software we wished existed, and build it on rails reliable enough to run for years.
What began as project work has become something bigger. MTM stopped billing hours and became a product company: an AI-first operation building and running its own SaaS across healthcare, hospitality, food service, entertainment, and technology. Products like Lunanul, Luramed, Pasdiu, Dirumed, Teremu, and El Rectangle reflect the range and depth of what the team builds, from AI-powered applications to multi-location digital platforms. We don't build software for hire, but we do keep two doors open: we cofound with people who bring something real to the table, and we listen to genuine problems worth turning into products. The core philosophy stays the same: make fewer bets, invest more in each one, and stay in for the long run.
Products Live
Years Experience
Industries
Always Operating
Leadership
Meet the Team
Mercedes T. Moran
CEO & Cofounder
Mercedes cofounded MTM with a vision to build enterprise-grade software with a personal touch. With over a decade of experience in business strategy and technology leadership, she drives the company's growth and the direction behind every product.
LinkedInJose R. Gomez M.
Cofounder
Jose brings deep technical expertise in full-stack development, AI systems, and cloud architecture, honed over years of shipping production software. As a cofounder and owner, he backs MTM as its financial partner, supporting the company's vision and growth.
LinkedInOur Engine
AI-augmented, human-led
We've built an internal engineering system that pairs AI agents with senior human oversight at every step. AI handles deep code reasoning and refactoring, orchestrates multi-file changes, testing, and deployment workflows, and draws on a custom skill library of domain-specific capabilities tuned per product vertical (healthcare compliance, food-cost modeling, media workflows). It runs as one clean automation loop, with a dedicated architecture for each product.
Every product gets automated CI/CD pipelines that run the full testing stack: unit, integration, and end-to-end. Code moves from linting and type checking through preview deploys, and nothing reaches production until the whole pipeline is green. Red never ships. AI proposes, humans approve. AI drafts, humans ship. This lets a small team move at the speed of a large one without sacrificing judgment or quality, and it is the discipline that separates us from both slow incumbents and fast-but-fragile vibe-coded software.
The result: we ship production-ready software in weeks, not months, at a fraction of what a conventional team would spend, while maintaining the craft and accountability that only comes from owning the product for the long term.
Code reasoning
Deep code reasoning, refactoring, and complex multi-file changes with full codebase context.
Workflow orchestration
Orchestrated workflows: testing, deploys, code review, and multi-step engineering tasks.
Domain skill library
A custom skill library with domain-specific capabilities tuned per product vertical.
Built to Scale
Software that scales economically
The software products we build run on a serverless foundation, so infrastructure cost tracks real usage instead of sitting as fixed overhead. A product can serve its first user and its ten-thousandth on the same architecture: the bill grows only as adoption does, and stays near zero until there is a real base of paying customers to support it.
We ground each product's economics in its actual code, not a spreadsheet. Before a price is set, we model the real query and inference patterns the app generates, find where cost concentrates, and bound it, so "unlimited" plans stay honest and margins hold as accounts grow. Freemium tiers are designed so the free users a product carries are cheap by construction, and the constraint on growth becomes conversion, not capacity.
The result is a portfolio whose cost curve is people (support, onboarding, compliance) rather than servers. That is what lets a small team run several products at once and stay in each one for the long run.
Serverless by default
Infrastructure cost follows usage, not a fixed capacity plan. Products stay economical from the first user to real scale.
Unit economics from the code
Before a product is priced, we model its real query and inference patterns straight from the codebase, so margins hold and "unlimited" stays honest as accounts grow.
Freemium that funds itself
Free tiers are engineered to be cheap to carry, so adoption compounds and conversion, not capacity, is the growth lever.
Our Values
How we work
Expert Team
Senior engineers and designers who have shipped products across healthcare, food-tech, media, and entertainment.
Fast & Lean
From concept to production in weeks, not months, at a fraction of an incumbent's cost. Products launch while others are still planning.
Skin in the Game
We own what we build and run it for the long run. Not a vendor, not a shortcut: a product company accountable for every release.
How We Work
From Zero to Product
How an idea becomes a live product, from the first problem we validate to the product we operate.
Identify
We spot a gap: a workflow that's broken, a tool that doesn't exist, or a market underserved by current software. We validate the problem before writing a line of code.
Design
We translate the opportunity into architecture, wireframes, and prototypes. Every design decision is tested against the core problem before moving forward.
Build
Senior engineers ship in focused sprints, with AI drafting and tests gating every change. Real progress every week: working software, not slide decks.
Launch & Operate
We deploy to production, onboard early users, and iterate based on real feedback. We stay in and operate the product long-term.
Our Approach
Senior talent, focused scope
Every MTM product starts with understanding the problem space, not writing code. We spend the first week mapping workflows, constraints, and goals, then we build a tight scope that delivers real value in the shortest possible time.
We do not offshore, inflate team size, or pad timelines. The people designing the product are the same people building it, and we own it for the long run.